Professional auto and truck repair facilities are THE best source of high-value work for machine shops specializing in cylinder head repair. Professional mechanics usually know what they are working on and what is needed to correct a problem. Professionals have a lower warranty rate vs. DIY’rs or DIFM’rs and they can bring in work on a regular basis, not just a one time fix. Machine shop owners value this kind of business. Ask yourself, does every professional within driving distance of your shop know exactly what services you perform? If not, a great way to make an impression is to treat your customer to some food. Donuts are a cheap and easy way to get someone’s attention. While your customer is thanking your for breakfast, present them with a list of the services you perform. Make sure the list includes your shop services and let them know you can provide parts like head sets and head bolts. If you offer delivery, add that to the list. One stop per day on your way to work would add up to 20-customer calls per month.
Professional auto and truck repair facilities are THE best source of high-value work for machine shops specializing in cylinder head repair. Professional mechanics usually know what they are working on and what is needed to correct a problem. Professionals have a lower warranty rate vs. DIY’rs or DIFM’rs and they can bring in work on a regular basis, not just a one time fix. Machine shop owners value this kind of business. Ask yourself, does every professional within driving distance of your shop know exactly what services you perform? If not, a great way to make an impression is to treat your customer to some food. Donuts are a cheap and easy way to get someone’s attention. While your customer is thanking your for breakfast, present them with a list of the services you perform. Make sure the list includes your shop services and let them know you can provide parts like head sets and head bolts. If you offer delivery, add that to the list. One stop per day on your way to work would add up to 20-customer calls per month.

Steve Rich
Sterling Bearing, Inc.
N. Kansas City, MO
February, 2019