ON A MORE PERSONAL NOTE
I got a hand-addressed letter in the mail this week. It’s so unusual to get mail that is hand written, that I opened it first. Inside there was a plain note card with these words scrawled in neat block letters, “Hi Steve, just a quick note to thank you for your recent order. We appreciate your business.” Hand addressed envelopes always get opened. Hand written letters always get read. A creative machine shop marketer could mail notes to local engine installers asking them to drop by the shop for a free cup of coffee and a tour, or the note might offer a discount on a portion of their next job. The note doesn’t have to be long. In fact, the shorter the better. And for the price of a forty-nine cent stamp you just can’t beat this cost effective marketing tool.

Steve Rich
Sterling Bearing Inc.
Kansas City, MO
April, 2014